Small Business, Big Following: Enhancing Your Online Presence
In today's small business environment, having an online presence and understanding digital marketing is essential to reaching and strengthening relationships with customers. ABC10 and the This is Sacramento collaborative have partnered to bring you a workshop series that will equip the small businesses with the information and tools to bring their customer relationships online.
The first two webinars will focus on building and using your business’ social media presence to its full potential. You’ll learn the basics, from how to post and what to post, to some advanced ideas such as how to build out a consistent content calendar and how to build your social media following.
GUEST SPEAKER: MEGAN MCPHILLIPS, ABC10
Meagan McPhillips earned her Bachelor of Arts degree in Communications at Sonoma State and a Master of Science degree in Communications with a concentration in strategic public relations from Purdue University. She has spent the last nine years practicing social media for companies in the entertainment industry, nonprofit organizations, and the food and beverage industry. For the past two years she’s worked with ABC10 learning about the news industry and its presence on social media. 40-minute Zoom webinar, includes a 20-minute Q&A with our expert